PAREDES ARRIAGA, A. M.; VELÁZQUEZ PALMER, M. C. A. Qualitative and Quantitative Research in Marketing. Administración y Organizaciones, [S. l.], v. 27, n. Special Issue, p. 137–148, 2025. DOI: 10.24275/LVXW9555. Disponível em: https://rayo.xoc.uam.mx/index.php/Rayo/article/view/594. Acesso em: 22 feb. 2025.